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Info Sheet | Training Request Form | Zero Tolerance Manual | Request Information
The Zero Alcohol for Youth (ZAY) Campaign is a youth–led, adult–supported, community–wide campaign to promote strategies that increase awareness and implementation of the Texas Zero Tolerance Law on youth alcohol use.
Free training for those interested in the campaign. If your group commits to implementing the ZAY Campaign and you'll receive free training in each step of the process and campaign materials for implementation.
The Zero Alcohol for Youth Campaign brings together a group of high school or college-age students to participate with a coalition or organization on preventing underage drinking. The campaign is a step-by-step process that engages students in data collection, building capacity, and planning their environmental strategy to raise awareness and enforcement of the Zero Tolerance law in their community. Students learn a variety of skills including public speaking and working with the media. The campaign is meant to raise awareness throughout the community by engaging four target groups: students and school personnel, parents and community members, law enforcement, and members of the judicial system.
Coalitions following the SPF: The campaign process follows the Strategic Prevention Framework (SPF) model and is compatible with coalitions implementing evidence–based environmental prevention strategies. The Zero Alcohol for Youth Campaign materials and training are funded by the Texas Department of Transportation.